The Ultimate Guide to Building an Email Marketing Plan for Small Businesses

Are you feeling stuck trying to grow your business and connect with your audience? Does your limited marketing budget or lack of time make email marketing seem out of reach? 

Maybe you’ve tried email marketing before, but it didn’t work, or you’re unsure where to even start. Perhaps you’ve wondered how other businesses make it look so effortless, but the idea of diving into something that feels too technical holds you back. 

You’re not alone, and these challenges don’t have to stop you from building the thriving business you dream of. 

My online marketing course is designed to help you overcome these obstacles, giving you the knowledge, tools, and confidence to use email marketing effectively—no matter your experience level. Let’s turn those roadblocks into opportunities for growth.

In this course, you’ll discover how to: 

  • Apply email marketing to your business, step-by-step
  • Attract subscribers who are genuinely interested in your business
  • Build and nurture your email list
  • Master simple techniques to get going
  • Create time-sensitive, compelling offers that drive sales conversions
  • Develop a comprehensive, actionable email marketing plan—no experience required
  • Learn how to measure success and set future goals


Is This Course Right for You?


Whether you’re a:

  • Small business owner
  • Solopreneur
  • Marketer looking to sharpen your email marketing skills...


This course will give you the tools and confidence to build an effective email marketing strategy from scratch.


What You'll Learn

1. Learn: Master the key concepts through actionable lessons

2. Apply: Create the essentials assets that you will need - subscriber benefits, creating content and lots more

 3. Tailor: Build a plan customised to your unique goals

4. Ready to Launch: Walk away with the tools and a complete, actionable plan

Course curriculum

    1. Introduction Video - How Email Marketing Can Transform Your Small Business

    2. Audio Version

    3. Introduction Slides and Notes

    1. Video 2: Email Marketing - The Opportunity

    2. Audio Version

    3. Slides and Notes

    4. Download and complete your 'What Stage Are You At With Email Marketing' Questionnaire

    1. Video 3

    2. Audio Version

    3. Slides and Notes

    4. Download and complete your 'Landing Page Challenge'

    5. Useful Resources

    1. Lesson 4

    2. Audio Version

    3. Slides and Notes

    4. Download and complete your 'Event Sign-up Challenge'

    1. Lesson 5

    2. Audio Version

    3. Slides and Notes

    4. Download and complete your ‘Build Your Email Marketing Strategy Challenge’

    1. Lesson 6

    2. Audio Version

    3. Slides and Notes

    4. Download and complete your 'Increase Your Sales With Email Marketing Challenge’

About this course

  • Free
  • 3.5 hours of video content
  • Worksheets and templates included
  • 10 modules

Ready to transform your small business?

Join hundreds of other small business owners who’ve discovered the power of email marketing. Take the first step today

Buy now

Bonus: Content Planner and Repurposing Content Checklist

When you buy this course, you will also receive:

  • Annual Content Planner

    Your 12-month Content Plan - start using your free planner immediately and easily adapt it for future years to build on your experience and stay organised.

  • Repurposing Content Checklist

    This invaluable tool is designed to help you maximise the value of every piece of content you create. By visually illustrating the various ways you can repurpose and redistribute your content across multiple platforms, the Content Wheel and Checklist ensures you reach a wider audience with less effort.

Your Instructor

Val Shields

Val Shields

Marketer at VS 360 Marketing

With over 30 years of marketing experience, Val has navigated the dynamic landscape of business and marketing across various sectors. From leading marketing strategies for large, stock-listed companies to guiding small businesses and solopreneurs. Throughout her career, Val has spearheaded marketing initiatives in diverse industries including national food retailers, bakery, organics, meat, poultry, wines & spirits, ambient grocery, confectionery, farmers' markets, health food supplements, sports centres and the regional press. Her hands-on approach and strategic insight have consistently driven growth and success. Her marketing skills include digital, content, email, brand management, events, market research, strategic planning, analytics and public relations. Val has developed and implemented these insights into successful marketing training courses, honing a diverse set of skills including: Curriculum Development, Workshop Facilitation, Training Materials Creation, Coaching and Mentoring, Performance Evaluation, Online Course Development and Customised Training Programmes.

Val Shields

Marketer at VS 360 Marketing

With over 30 years of marketing experience, Val has navigated the dynamic landscape of business and marketing across various sectors. From leading marketing strategies for large, stock-listed companies to guiding small businesses and solopreneurs. Throughout her career, Val has spearheaded marketing initiatives in diverse industries including national food retailers, bakery, organics, meat, poultry, wines & spirits, ambient grocery, confectionery, farmers' markets, health food supplements, sports centres and the regional press. Her hands-on approach and strategic insight have consistently driven growth and success. Her marketing skills include digital, content, email, brand management, events, market research, strategic planning, analytics and public relations. Val has developed and implemented these insights into successful marketing training courses, honing a diverse set of skills including: Curriculum Development, Workshop Facilitation, Training Materials Creation, Coaching and Mentoring, Performance Evaluation, Online Course Development and Customised Training Programmes.